30/5/2022- 20/6/2022 / Week 10 - Week 13
Ravvetaran Thillai / 0346025
Typography / Bachelor of Mass Communications (Honors) (Advertising & Brand Management)
Task 3B : Type Design & Communication
LECTURES:
Week 10
The next assignment that we had to complete was explained to us by Mr. Vinod, and it involved the creation of stickers that could be used on messaging apps. We were provided with a list of different celebrations and activities to select from. The festival that we choose should be expressed typographically, and we are permitted to use a limited amount of minor visual components in our design. Our assignment for this week is to draw up our design and then digitize it. In addition, our instructor emphasized the need of including the Taylor's logo in the overall design of our sticker.
Task 3B : Type Design & Communication
Within the Excel Spreadsheet that was given access to us, we were given the task of selecting our own unique social message. There were over twenty different social message greetings from which we could choose one. Because there were so many possibilities, it was quite challenging for me to decide which one I should spend my work on. On the other hand, I came to the conclusion that "Happy Friendship Day" would be the most suitable social message for me to design.
1. Visual Research
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| Figure 1.0 Visual Research (02/06/2022) |
2. Sketches
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Figure 1.1 Sketches (02/06/2022)
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2. Digitalization
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| Figure 1.2 Modifying the existing font (07/06/2022) |
I used Futura PT Medium as my font to use for my sticker. I modified it to make sure it suits the slogon's message, which is friendly and fun.
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Figure 1.3 Digitalization (08/06/2022)
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I had to make changes after receiving the feedback from the lecturer, and I also realised that there was a larger space in between the words "FRIENDSHIP". Not only that I removed the stars because I felt it was too much and it was very distracting.
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Figure 1.4 Before and After (13/06/2022)
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Figure 1.4 Refined Version (13/06/2022)
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Once I was done digitizing my sticker, I went to the next step, which was putting colours on it. This was really hard and challenging for me because the colour was already given, which was red, black, and white. But we were allowed to use different shade of red in our sticker. Since there was a colour limit for us, it was really hard for me to see which thing was nice.
Figure 1.5 Different shade of colour red that I used in my sticker (13/06/2022)
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| Figure 1.6 Coloured Version 1 (15/06/2022) |
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Figure 1.7 Coloured Version 2 (15/06/2022)
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Figure 1.8 Trying to export the sticker in telegram (15/06/2022)
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My first try was a failure because it said that my image dimension was invalid, so I had to try again. So I took the PSD file that was given on the website for the sticker and pasted my sticker there and exported it.
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| Figure 1.9 Successfully exported my sticker (15/06/2022) |
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Final Submission
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| Figure 2.0 Happy Friendship Day Telegram Sticker B&W version (PNG) (21/06/2022) |
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| Figure 2.1 Happy Friendship Day Telegram Sticker B&W version (JPEG) (21/06/2022) |
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| Figure 2.2 Happy Friendship Day Telegram Sticker (PNG) (27/06/2022) |
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| Figure 2.3 Happy Friendship Day Telegram Sticker (PDF) (27/06/2022) |
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Figure 2.4 Screenshot of the stickers in Telegram, Week 14(27/06/2022)
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Feedback
Week 11 on Task 3B
General Feedback : Interesting typeface that looks both art deco and modernized.
Specific Feedback : The exclamation mark has to end earlier. The dots have to resize bigger. He also told me that if the dots are small, they will not be seen later on.
Week 12 on Task 3B
General Feedback : The sticker have to be bigger
Specific Feedback : The space in between the 'Happy' and the 'Day' needs to close up. The liberal colour "yellow heart" is not allowed to be used. He also added that minor graphical elements should be added more and the large yellow is taking up space and should be resized smaller.
Week 13 on Task 3B
Specific Feedback : Suggested changing the Taylor's logo to white or a lighter shade of grey to make it more visible. And also make sure there's a border.
Reflections
Experience:
Making stickers in general is a lot of fun, but making a typographic sticker is something I've never done before. The endeavor was made more difficult by the restriction to only 10 typefaces and few visual elements. To that end, I've been putting in a lot of time researching composers and brainstorming new ideas. I was relieved to see the final sticker design go live on the Telegram sticker pack after so many changes.
This project helped me appreciate the importance of typography in conveying meaning at any scale. A better visual impression can be made on the reader if the appropriate font is used, along with other factors such as size and legibility.
Findings:
It's entertaining to make your own stickers. During my semester break, I plan to experiment with creating my own sticker pack. I plan to use what I've learned about typography over the past 14 weeks.
Further Readings:
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Figure 3.0 Typographic Design Form and Communication
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This book is a great resource because it is well organized, contains detailed explanations, and provides helpful illustrations. Figure 8.5 below documents a page I found with some inspiring typographic ideas I plan to incorporate for my final greeting card design. Because there is a nice collection of colourful logos and designs which are put together, allowing us to compare all of them, I also documented the page as shown in Figure 8.6 below.
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| Figure 3.1 Typographic Designs |
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Figure 3.1 Colorful Typographic Designs elements
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