WEEK 9 | TV AD

 

BURGER KING (TV AD)

Opinion:

The advertising was extremely straightforward, and the films' graphics are very appealing. It's named "The Real Whopper - Made with Real Ingredients" in the Commercial Advertisement. While this advertising doesn't say anything new or noteworthy, it does state that the Whopper Burger has no artificial colours, flavours, or preservatives. At the conclusion of the commercial, it also says that the Whopper Burger contains no artificial preservatives. A bad commercial since they could have done more to promote their trademark burger than simply highlight the freshness of the ingredients.

 

Copy Strategy:

The Advertisement is utilizing the product approach technique where the emplacing the ingredients of the products. Burger King's marketing strategy was indeed effective in persuading consumers about the organic components that are used in their burgers. The reason why the commercial continued stressing the ingredients and stating that they were organic is because most of us are aware that most fast food companies, such as McDonald's and KFC, utilise a lot of preservatives and chemicals in their goods. And I believe Burger King did this in order to demonstrate that their goods are a healthier option when compared to those of their rivals' products. 

Advertisement Improvement:

The Burger King advertisement conveys the point succinctly. However, as we all know, ads are meant to be innovative and unconventional. As a result, it's very plain, and there's not much that sticks out about it. Rather than that, they might alter the appearance of their advertisement by hiring actors and inserting a storyline. For instance, the commercial might begin with a man eating his Whopper and his buddy saying, "Hey bro. Is eating a Whopper healthy?" and the other man would begin by describing the components to his buddy.

Reimagined Headline:

HEADLINE: The delicacy of Whopper

SUBHEADLINE: Made with only organic ingredients