WEEK 8 | PERSUASION

 

PERSUASION (PARACHUTE)

Opinion:

People nowadays are unable to get enough sleep because to their busy social and work schedules, so the parachute came up with a stunning and heartfelt commercial to remind them how important it is to have enough sleep every night to stay healthy and productive. I admired their ability to persuade people throughout the campaign. Their advertisements were brutally clear, yet at the same time they conveyed a feeling of simplicity while elevating the advertisement in the public's mind. There was just one image in the commercial, and it showed someone just waking up in the morning.

Copy Strategy:

An excellent example of the 6P or Wheel of Persuasion in action is the Parachute advertisement. A lot of people could relate to the content that the parachute generated. In their message, they were implying that who hasn't pushed the snooze button and said, "just five more minutes?" Parachute is actually encouraging people to spend more time sleeping in their beds, according to the company. Everyone enjoys a good night's sleep. They were very convincing until their product became well recognised as a result of the advertising campaign that they conducted. Sincerity be told, it was an effective strategic use of the persuasive method in their campaign.

Reimagined Headline:

You deserve to sleep