WEEK 5 | LAYOUT

 

LAMBORGINI (LAYOUT)

Opnion:

This advertisement appeals to me because it is straightforward. This advertisement was executed admirably by the advertiser. Apart from that, they successfully communicated their intended message to their target audience because the layout of this advertisement is well-designed, and it implies that the car is the best-designed vehicle in comparison to the competition. Additionally, they want their audience to schedule a private viewing so that they can get a feel for the vehicle while driving it.

Copy Strategy:

This advertisement employs the "Picture Window" layout strategy, which is a type of layout strategy. The visual aspect of this advertisement captures the viewer's attention first, followed by the copy, which states, "Truly a work of art." The advertiser who came up with this idea is creative enough to create an advertisement in which they placed a Lamborghini image in three continuous frames in the centre. This clearly demonstrates to their audience that their vehicle is a true work of art, and that no sports car company will be able to defeat them. They were able to easily capture the attention of their intended audience while also successfully delivering the message.

Reimagined Copy:

Headline: A Masterpiece that can be owned

Sub: Experience the private art