WEEK 3 | HEADLINES

 

  

ISAIA (HEADLINES)

Opinion:

In order to distinguish itself from other male fashion advertisements, the advertisement introduces a novel and exciting concept for men. It also makes fun of the classic professional look, which has been replicated a million times over the years. That is one of the reasons why I personally enjoy this advertisement. In addition, they're attempting to convey the idea that the men must stand out and appear cool in order for the rest of the people to notice them. On top of that, it's a striking image that is bold and demonstrates the fashion model in a sophisticated way, with his athletic coat removed, which gives him a very striking appearance. This company's message to their targeted customers is very direct and simple, and yet it is extremely easy to comprehend.

 

Copy Strategy:

The headline's copy strategy is "Direct Benefit Claims," which is reflected in its style. The reason for this is that the company wants men to feel confident and powerful in what they're wearing, and the kind of man who wants to stand out, who is self-assured, and who wants to be different from the rest is the kind of man who wants to "Suit Up Differently." Therefore, for men who are tired of seeing the same suits everywhere they go, the ISAIA brand has come up with these refreshing ideas where they can wear a classic looking suit and sport coat to stand out from the crowd. Furthermore, I admire the way ISAIA thinks about and represents their brands in order to keep up with the new modern fashion era.

Reimagined Copy:

Headline: Suit Up to look powerful

 

References:

Isaia Ad Campaign Analysis - Creative Creative. (2021, August 27). The Ad Digest. https://www.theaddigest.com/isaia-ad/