WEEK 4 | BODY COPY

 

 

SNICKERS (BODY COPY)

Opinion:

When you're hungry, you can't concentrate, so if you're pressed for time and want to grab a snicker, that's what the print advertisement is attempting to convey. In spite of the fact that it is not visually appealing, they were successful in communicating with their intended audience. Not only that, but I'm assuming that the intended audience for the print advertisement is people who use computers but don't have the time to go out and get food.

Copy Strategy:

The writing style of this advertisement's body copy employs clever humour and exaggeration in an attempt to persuade their customers that they should purchase a snicker for themselves in order to avoid making typing mistakes, as evidenced by the copy "If you keep making typing mistakes GRAB YOURSELF A SNICKERS FAST." As a result, they are leading their audience to believe that it is difficult to spell when you are hungry, with the implication that hunger can be satisfied with a snicker while you are working or waiting for your lunch break.

 

Reimagined Copy:

To avoid yourself from making typing mistakes quickly stack up a bunch of snickers at your home and munch it CRUNCH! CRUNCH!  

 

References:

“Advertisement Analysis - Harley.” Sites.google.com,sites.google.com/site/melanieharley99/a.